motherjuice questioned:


Also what do you do first, look for a niche or get excellent keywords?

tarheelgirl918 questioned:


We have a small plumbing business and I have found a niche service of winterizing homes in our area that I want to market to real estate brokers and property managers. In this area I can access them frequently by email or by buzz message. I want to send an email that outlines our service and prices. I reflect it would be simpler to track responses by email but is email a professional way to approach this?

I am new to online marketing and since our professional reputation is vital I don’t want to start off on the incorrect foot. We are on an advertising budget -most off which has already been allocated for other things so I do need to be careful here.

Any advice? Thanks!